8 Simple Techniques For Expandify Ai

Everything about Expandify Ai

 

In this 5-minute read, we'll share 10 workable home renovation marketing concepts you can begin implementing today. But initially, we'll cover the reasons home renovation advertising and marketing is very important for your service. The home enhancement sector continues to expand. Searches on Google for phrases like "home remodel" or "kitchen area remodel" have skyrocketed from 2020-2021.

 

 

 

Home Improvement AdvertisingHome Improvement Marketing
Home renovation advertising ensures you get your piece, too. Commonly, home renovation marketing has actually implied counting on recommendations. But counting only on that will not fast-track your company to new degrees of development. With a growing number of business spending in advertising strategies, it's easy to get left in the dust.




Some are basic, easy, and cost-free. Others will certainly take some more effort and time. All are worth carrying out also for small home improvement companies. 51% of individuals utilize Google to find contractors. When those people look for "home enhancement specialists in (your location)", wouldn't it be outstanding if your business was in the top results ?! This is a terrific way to generate tons of brand-new leads.


And 87% say that a service needs a 3-5 celebrity rating prior to they think about utilizing them. Generally online reviews are the new word-of-mouth references. And also, even more positive reviews will certainly help you rate higher in the natural search engine result. Show up in the leading outcomes on Google with a bunch of 4 and 5-star reviews and it'll be tough for individuals not to call you.

 

 

 

Expandify Ai - Questions


Just make certain to handle it effectively. Thank them for sharing their responses Acknowledge the problem Explain if needed Invite them to go over the problem offline to solve it A couple of well-handled adverse testimonials among an overwhelming majority of 4 and 5-star reviews can also aid construct your credibility. home improvement marketing agency. Individuals often tend to obtain a little suspicious if there are just 5-star testimonials


When you assist customers imagine their dream project, you set off effective feelings that inspire them to act.


That's a very easy way to impress potential clients with your design skills while providing ideas for future jobs. So you have actually already obtained your business detailed on Google My Service and social media. Currently it's time to relocate on to other lead websites certain to the housing and construction market.

 

 

 

Rumored Buzz on Expandify Ai


Plus, that additional blog site content includes search engine optimization juice to your web site assisting you place greater in the search results. Here are a couple of suggestions to help you start executing web content advertising and marketing right into your overall marketing method. Make a list of some of the largest questions/concerns your customers have had in the past.


If you're working on the home's exterior, your work is already on display. Even if you're renovating the inside, the next-door neighbors will see that something's going on.


An easy, non-aggressive sales pitch typically functions best. A fantastic means to damage the ice is to simply point out: "My name is _ from Acme remodeling get more company. We're straining at [client's name] house doing [sort of work] I was questioning if you would certainly have an interest in [type of work] as well.

 

 

 

Some Of Expandify Ai

 

Home Remodeling MarketingHome Improvement Marketing Ideas
Incentivize your pleased clients even a lot more with a reference program. A lot of specialists simply pick to offer an easy money benefit anytime someone sends out a new customer your way.


Email projects can help you remain in contact with possible leads and convert them right into customers - https://expandifyai.godaddysites.com/f/unlocking-success-home-improvement-marketing-strategies. The best way to do this is to include an email signup form on your internet site and offer a reward for authorizing up. It might be a discount rate on a future task or a complimentary newsletter or book with home improvement-related details


Reach out once in a while to establish a connection, share valuable information, and reveal just how you can help resolve their troubles. Home improvement advertising can promptly increase your company development, yet it's not without its difficulties. Below are two of the greatest challenges and what you can do concerning them.

 

 

 

Home Improvement Marketing AgencyHome Improvement Ads
You do not require to be a computer whiz to implement all of these concepts. Even if you're new to running a home improvement advertisement with Google Adwords or developing social networks messages there are lots of complimentary resources to aid you find out the fundamentals. If you 'd instead not deal with the online side of home enhancement marketing and desire to make sure you do not end up losing your hard-earned money, there are plenty of advertising and marketing companies and freelancers that can lend a hand (marketing for home improvement companies).

 

 

 

Unknown Facts About Expandify Ai


Which of our pointers will you begin executing? It could sound challenging, yet with Cedreo it's simpler and more affordable than ever.


Digital advertising plays a crucial function in allowing home improvement firms to successfully get in touch with their desired audience and drive business development. Discussed below are few techniques that can be used for this purpose: a). Seo (SEARCH ENGINE OPTIMIZATION): By utilizing SEO strategies such as maximizing key phrases and meta summaries, home improvement business can enhance the visibility of their site in organic search outcomes.
 

Some Of A&a Works

A&a Works for Beginners


Relying on the degree of the new job, the evaluation might include an aesthetic examination from the roofing to the foundation of the new addition (A&A Works). The good idea concerning this building inspection is that it is developed to discover any kind of problems with the building and construction job that can create the threat of injury, fire, or damages




A&A WorksA&A Works
Below was initially published in June 2019. There are some home renovations that do not call for a permit and if no structure permit is required, then no examination is needed either. In New Jacket, changes to what qualifies as minor job and common maintenance for both buildings and house can be discovered in this 2018 record.


It is your task as the property owner to understand which home remodellings will need a NJ authorization and inspection. Your licensed specialist will certainly be really familiar with city statutes and building regulations in your city. If you're finishing a do it yourself home job and are unclear if your city needs an authorization, you need to speak to the New Jersey Office of Building And Construction Codes.


These bathroom renovations will call for a building permit and evaluation: Ground and Structure Inspections Raising the square video footage of the restroom when the architectural structure is modified or a bearing wall is altered. Electrical and Plumbing Rough-in Inspections After wall surfaces are demolished and re-construction together with adjustments to hygienic, storm and water distribution piping and including extra electrical circuits to major panel.




A&a Works - An Overview


Insulation Inspection is performed prior to the walls and ceilings are finished and after the framework work is finished. Last Structure Inspection besides developing permit things are ended up, a last evaluation of the completed job might be needed relying on the extent of the project. If your washroom remodeling job only includes new interior floor covering and wall surfaces, replacement of existing bathtub/shower and fixtures, changing old cabinetry and sinks with modern designs, together with the replacement of existing doors and windows then no building authorization or assessments are most likely needed.


In New Jacket, homes have been damaged by electric fires when inferior job had been done without an authorization or a building click here to find out more evaluation. For each and every offense located, a home owner can be fined up to $2000 for each and every offense even if the offenses do not posture a security risk. Always acquire the appropriate licenses and evaluations for your home renovation jobs.


Our home improvement concepts will transform often-overlooked rooms with easy and economical updates. You'll be shocked at what a large effect these low-cost modifications can carry the design and function of a space. Try one (or a couple of) of these affordable mini-makeovers to make your home look far better and function more challenging.




Ann VanderWiel Wilde Attractive light can go a lengthy way in invigorating or comforting an area, and smart styles can alleviate eye-intensive tasks. Efficiently light a space by developing layers of light with job, accent, and ambient illumination. An intriguing pendant, sconce, or chandelier advice instantly increases an area's elegance.




The Definitive Guide for A&a Works


A&A WorksA&A Works
Brie Williams One size doesn't fit all when it comes to how you utilize your closet storage. Before scampering to the shop for brand-new storage room organizers, determine your wardrobe area, stock what's in it, and consider your present and future way of living. Once you're certain of what's meant to be therein, struck the shop and search for home enhancement ideas to optimize your storage room ability.


Stacy Zarin Goldberg An undersink filter provides you tidy, great-tasting water without cluttering your sink or countertop area. Prior to beginning this home renovation concept, make sure the undersink area is large sufficient to fit a water filter system.


Offered in all shapes and dimensions, they're certain to fit nearly any type of ready area., while cubbies are additionally an why not look here excellent fit for baskets, boxes, and containers for easily accessible yet out-of-sight storage space.


You can raise the style with appealing paint and accessories. James Nathan Schroder When was the last time your carpets were cleaned up, like truly cleaned?




The Main Principles Of A&a Works


A&A WorksA&A Works
Werner Straube Mark a space as a main location for often-used video games and media. A committed cabinet, wardrobe, or various other storage space alternative maintains household participants from needing to look for video games, toys, and other accessories. Separated racks and a combination of superficial baskets, bins, and picture coordinators assist the room stay organized with this home enhancement idea.


You can mount new air flow in regarding 3 hours, and this home enhancement idea will certainly leave your shower room completely dry and odor-free. Emily Followill Small appliances like stand mixers, sluggish stoves, and food processors can finish up on the kitchen counter since they're heavy and unpleasant to relocate when required - A&A Works.


, and other home enhancement rooms) to inspire you. Jay Wilde Jump-start washing day with this home enhancement idea for simplifying your sorting ritual.

 

A&a Works Fundamentals Explained

Not known Details About A&a Works


Due to the fact that of this, renovating frequently entails altering your structure's structure, which sets you back more than restoring and bring back. A remodeling job may consist of the following: Enhancing the square video footage of a space Raising ceilings Setting up a plumbing system Including, gutting or removing wall surfaces Installing a heating, air flow and air conditioning (HVAC) system Due to the quantity of job that goes into renovating, you just want to pick this option if your structure is missing out on a considerable part, such as a Heating and cooling system.


One key difference between home reconstruction and remodelling hinges on their definitions. The architectural meaning of reconstruction is a task that restores a building to its original state. Repairs are usual for historical buildings to highlight their deep social roots and heritage, but contemporary centers can likewise undertake repairs. Because a restoration intends at protecting a building's heritage, engineers generally conceal modern innovation like cooling systems, smoke alarm and furnaces.


They can be the most cost effective choice if your home or structure has a solid foundation and just needs tiny updates and repair work. You should undertake a remediation project to make your structure look like it utilized to. Sadly, you might be not able to restore some locations of the building.


Makeover projects often tend to take longer than repairs and improvements due to the fact that they call for more work. A remodelling that just involves new paint will certainly take much less time than a repair that includes refinishing wood floorings.




Facts About A&a Works Revealed


Reconstructions and improvements concentrate much more on the look of your structure or home, while remodels concentrate on changing the area. When you carry out a remodelling, you can perform aesthetic updates and upgrade home appliances, fixtures and technology.


Reconstructions provide less modification choices considering that they concentrate on restoring the structure or area to its former problem. When you have an area in your commercial structure or home you 'd such as to change, it's necessary to make a decision how you'll alter it.


Adding value to your home or structure, enhancing the feature of a room and creating the home or structure of your dreams. Some concerns to ask on your own to choose which this website project would be the finest consist of: It's crucial to know your budget plan before going through an expensive job.




Things about A&a Works


A&A WorksA&A Works
A repair is ideal if you wish to make easy repairs and repairs. For updates, upgrades and visual modifications, take into consideration a restoration. Remodeling is finest if you desire your space to be an additional sort of space. Restorations and restorations can transform the look and feeling of a room, but they won't modify the format like a remodel.


As soon as you know the distinction in between these jobs, it's much easier to make a decision which one is finest for you. Preparation your project is often one of the most challenging part, yet we can help simplify it. Our team at DesignBlendz contains engineers, 3D making specialists, property advertising experts and building supervisors.




A&A WorksA&A Works
When pondering go to this site a home restoration, there are a number of important variables to think about. Firstly, you need to develop a clear vision of what you want to attain with the restoration. Consider your goals, concerns and how the renovation will certainly enhance your home. Budgeting is an additional vital element. Identify just how much you want to invest in the restoration, and ensure to allot funds for unforeseen expenditures.




Some Known Questions About A&a Works.


Think about the timeframe for the project. Think about how the remodelling will influence your way of living throughout and after the task.


Comply with up on recommendations, checked out reviews and ensure home they have the necessary licenses and insurance policy. Clear interaction and a great working connection with your professional are crucial to an effective restoration. Renovating a home includes several benefits, like exactly how a lot even more cash you can save when remodeling a home versus remodeling it.




One more benefit of home improvements is that they can considerably boost the property's value when it's time for you to market. Investing in resources enhancements (an irreversible structural modification or fixing to a residential or commercial property that boosts it substantially, consequently increasing its general worth) such as upgrading the kitchen area or bathroom is a great means to achieve this.




The Main Principles Of A&a Works


While home restorations have several benefits, it's essential to be mindful of the prospective downsides, like the price included. Also though renovations are generally a lot more budget friendly than remodeling, they can still be a significant financial investment. Home owners should meticulously consider their spending plan and focus on the restorations that will certainly provide the most value and complete satisfaction.




A&A WorksA&A Works
Depending upon the scale of the job, renovations can lead to noise, dirt and minimal accessibility to certain areas of the home - A&A Works. This can be especially testing for families with young kids or individuals who work from home. Planning and scheduling renovations thoroughly can aid minimize the interruption, however it's vital to be planned for some aggravation during the process


Not all building and construction needs a permit such as common" and "small" jobs these can consist of painting, developing home siding, doors and window installations, plumbing, some electric work, repair work to a roof, and interior improvements such as new flooring and paint. Thoroughly fill in the building license application by describing the features of your structure project and all the work that will be done.

 

Practical Repairs Near Me: Get Quick Fixes for Your Home Problems

Transform Your Room With These Home Renovation Concepts



In the realm of home improvement, the attraction of changing one's living area right into a refuge of comfort and design is a compelling endeavor for several. From the basic yet impactful update of a fresh layer of paint to the more complex overhaul of kitchen area spaces, the range of selections can be both thrilling and overwhelming.




Fresh Layer of Paint



General Contractor Near MeRepairs Near Me
Fresh Layer of Paint can change any area, giving it a fresh and upgraded look that can enhance the general aesthetic charm. Choosing the best color pattern is essential in attaining the preferred ambience within a space. Lighter tones such as soft blues or pale yellows can make a room feel even more spacious and ventilated, while darker tones like deep greys or abundant browns can add a sense of comfort and elegance.


In addition to color option, the type of surface can additionally influence the space's appearance. It's essential to consider the function of the space when picking the coating, as high-traffic locations might profit from a more resilient and washable choice.


Moreover, integrating accent wall surfaces or painted ceilings can add depth and visual interest to a space. Contrasting colors or vibrant patterns can offer and make a declaration as a prime focus within the room. Generally, a fresh layer of paint is an affordable way to revitalize a room and display individual style.




Functional Storage Solutions



Contractor Lehigh ValleyContractor Lehigh Valley
Enhancing both the visual allure and practicality of an area, useful storage services play a crucial duty in making the most of room utilization and maintaining a well-organized atmosphere. When thinking about home renovation, integrating smart storage space alternatives can substantially enhance the performance of a room. Making use of under-bed storage space, integrated closets, multifunctional furniture with hidden areas, and wall-mounted racks can aid declutter rooms and produce a much more structured look.


Closets can be optimized with shelving systems, hanging coordinators, and drawer inserts to make best use of storage space capability. Additionally, making use of vertical space via tall cabinets or shelving devices can assist maximize minimal floor location. For kitchen areas, incorporating pull-out cupboard shelves, overhanging pot racks, and cabinet dividers can enhance company and ease of access.




 


In living locations, footrests with surprise storage space, coffee tables with cabinets, and bookcases with integrated cabinets offer stylish solutions to maintain belongings tidy - jms home improvement pros. By purposefully including these useful storage services, property owners can delight in a more well organized and aesthetically attractive living environment




Upgrade Lighting Components



When seeking to elevate the setting and capability of an area, one important element to consider throughout home renovation is updating lighting components. Illumination plays a vital function in establishing the mood, highlighting design components, and improving the total appearances of a space. By updating illumination components, you can transform a dull and unexciting space right into a lively and inviting location.


Consider changing out-of-date fixtures with modern-day options that not only give much better illumination yet likewise add a home improvement services near me touch of style to your home. Necklace lights, chandeliers, recessed illumination, and wall surface sconces are popular selections that can enhance the aesthetic allure of different spaces. Additionally, setting up dimmer buttons allows you to change the illumination according to the time of day or the preferred ambience.


Think about including skylights, bigger windows, or even light tubes to bring more all-natural light into your home. Upgrading your lights fixtures can truly make a considerable influence on the look and feeling of your space.




Cooking Area Renovation Ideas



To proceed improving the capability and looks of your home, a vital area to concentrate on next is the improvement of your kitchen area room. The cooking area is usually considered the heart of the home, where meals are prepared, discussions are had, and memories are made. When considering a kitchen renovation, there are several ideas to take into consideration that can transform this space right into an extra useful and aesthetically enticing location.


One popular cooking area restoration idea is to update to contemporary and energy-efficient devices. Not only do these appliances improve the efficiency of your cooking area, but they additionally include a contemporary and streamlined look.


In addition, upgrading the cabinetry with a fresh layer of paint or setting up new personalized cupboards can completely alter the appearance of your kitchen area. Take into consideration integrating clever storage solutions to take full advantage of space and maintain your kitchen arranged. By applying these kitchen improvement ideas, you can produce a space that is both aesthetically appealing and useful.




Outdoor Living Space Style



Creating a welcoming and useful outdoor space requires thoughtful style considerations and critical planning. When developing your exterior living area, it's necessary to blend visual appeals with performance to take full advantage of the space's potential. Begin by specifying different areas within the outside space, such as a seating location, eating location, and possibly a relaxing space for relaxation. Incorporating components like outside carpets, comfortable furnishings, and lighting can aid produce an inviting ambiance for gatherings or solo relaxation.




 


Take into consideration the natural environments bordering your exterior room, like sunshine, wind patterns, and existing landscaping, to educate your design options. Integrate shade services such as pergolas, umbrellas, or retracting awnings to provide remedy for the sunlight throughout hot summertime days. Adding plant through website here potted plants, upright yards, or landscape design can enhance the area's aesthetic appeals and create a feeling of serenity.


In addition, don't overlook the significance of long lasting products and appropriate upkeep to ensure your exterior living room continues to be useful and aesthetically appealing for several years to find. By integrating these design principles, you can change your outside area into a resort that matches your way of living click this and boosts your general home setting.




Final Thought



To conclude, applying these home redesigning concepts can enhance the general appearance and capability of your space. By including a fresh layer of paint, incorporating functional storage space services, updating lights components, considering cooking area improvement ideas, and making an exterior space, you can change your home right into an extra comfy and visually pleasing setting. Take into consideration these suggestions to produce a room that shows your design and meets your demands.


When considering home renovation, integrating smart storage alternatives can substantially improve the functionality of a room.When seeking to boost the setting and capability of a room, one vital element to take into consideration during home makeover is upgrading illumination components.To continue enhancing the functionality and aesthetics of your home, a vital location to focus on next is the restoration of your cooking area space.In verdict, carrying out these home remodelling ideas can improve the total look and functionality of your space. By including a fresh coat of paint, integrating practical storage solutions, updating lights fixtures, considering kitchen area remodelling ideas, and making an outside living area, you can change your home right into an extra comfortable and aesthetically pleasing environment.

 

Basement Finishing Lehi Secrets: Insider Tips from Sector Professionals

Discover the Tricks to a Stunning Cellar Remodel With Cellar Ending Up Experts



When it pertains to transforming your basement into a stunning home, the proficiency of basement ending up professionals can make all the difference. From examining the possibility of your basement area to choosing the right floor covering and lighting, there are secrets that can elevate your remodel from average to remarkable. What are these tricks? Exactly how can you develop a basement that not just meets your practical requirements but additionally exhibits design and refinement? In this conversation, we will certainly reveal the tricks to a sensational cellar remodel, guiding you through the procedure detailed, leaving you inspired and excited to begin on your own transformative trip.




basement finishing lehibasement finishing lehi

Assessing Your Basement Space



Evaluating your cellar area is an essential action in planning an effective basement remodel. basement finishing lehi. Prior to starting any renovation job, it is critical to completely examine the existing problems of your basement. This analysis will offer you with beneficial understandings right into the possible obstacles and chances that lie in advance


When assessing your cellar area is its general dimension and layout,The first facet to consider. Take exact dimensions of the area to figure out the square footage readily available for your remodel. This will assist you intend the appropriation of room for different objectives, such as an office, entertainment location, or extra bed rooms.


Following, assess the condition of the basement's framework and structure. Search for any type of indicators of water damage, splits, or mold and mildew development. Resolving these issues at the outset will certainly stop additional damages and guarantee a healthy and balanced and safe living environment.


Analyze the present lights and air flow in your cellar. Basements commonly do not have all-natural light and correct air flow, so take into consideration integrating man-made lighting fixtures and setting up an efficient ventilation system to improve the general convenience and performance of the room.


Finally, review the access and capability of existing systems and utilities, such as electrical wiring, pipes, and a/c. Figure out if any type of upgrades or repair services are necessary to suit your remodel strategies.




 



Choosing the Right Flooring and Lights



When selecting the optimal flooring and lights for your cellar remodel, it is necessary to take into consideration both capability and aesthetic allure. The cellar is a distinct space with its own set of challenges, such as low ceilings and limited all-natural light. The right flooring and lighting choices can significantly boost the general look and feel of the cellar.


In regards to floor covering, it is important to pick materials that can withstand possible wetness concerns (basement finishing lehi). Options such as plastic, ceramic floor tile, or engineered wood are prominent choices for basements due to their longevity and resistance to dampness. These products are also simple to clean and keep, making them functional for a basement setup




 


Additionally, illumination plays an essential role in developing a welcoming and visually attractive basement atmosphere. Because cellars tend to have very little natural light, it is important to include a mix of ambient, task, and accent lighting.




basement finishing lehibasement finishing lehi

Designing a Format for Optimum Functionality



To develop a basement visite site remodel that makes the most of capability, mindful factor to consider needs to be offered to the format of the area. The layout of a basement can substantially impact its usability and functionality. When designing the layout, it is essential to take into account the particular demands and requirements of the homeowners.


One vital aspect to think about is the function of the basement. If the cellar is to be utilized as a home office, it might need a separate location for a workdesk and storage.


One more essential factor to consider is the flow of the room. It is necessary to ensure that there is a efficient and sensible layout that permits simple motion and accessibility to various locations. This can be achieved by strategically positioning furnishings, developing clear paths, and taking into consideration the location of home windows and doors.


Additionally, storage is an important facet of any kind of functional basement - basement finishing lehi. Creating built-in closets, shelves, or closets can help maximize storage area and keep the area arranged




Integrating Fashionable and Useful Storage Solutions



One efficient technique to taking full advantage of functionality in a basement remodel is by including stylish and practical storage solutions. Basements usually act as multipurpose areas, making it important to have sufficient storage space options to keep the location organized and clutter-free.


When it concerns storage services, it is necessary to think about both design and performance. Built-in cupboards and shelves are exceptional options for basement remodels as they give a structured and seamless appearance while using lots of storage space. These can be customized to fit the special dimensions and format of the cellar, making the most of the available square footage.


One more stylish and practical storage remedy is making use of wall area properly. Setting up wall-mounted hooks, shelfs, or pegboards can offer a hassle-free area to hang items like devices, sporting activities equipment, and even coats and hats. This not only keeps these products conveniently available however likewise includes an ornamental element to the cellar layout.


Incorporating furniture pieces with integrated storage, such as footrests or benches, can also be a smart choice. These items serve a dual purpose by providing seating while providing covert storage areas for items like blankets, parlor game, or additional pillows.


Lastly, considering the usage of open shelving go to my blog can include both style and functionality to the basement remodel. Open up racks allow for easy accessibility to regularly used products while likewise providing a possibility to display ornamental products or collections.




Including Completing Touches: Furniture, Design, and Customization



To complete the cellar remodel, very carefully select furnishings, decor, and customization aspects that boost the general style and create a welcoming and trendy room. Consider the dimension and format of your basement when choosing furnishings pieces.


When it involves style, select items that enhance the style and motif of your basement. Wall surface art, mirrors, and decorative accents can add personality and passion to the room. Take into consideration including various structures and materials to produce aesthetic depth. For mix, match and example toss pillows with different materials and patterns, or include a carpet to define different locations within the basement.




basement finishing lehibasement finishing lehi
Customization is crucial to making your basement reflective and really distinct of your tastes and passions. Presenting individual pictures, art work, or collections can include a personal touch and make the room really feel even more intimate. Consider including components that mirror your pastimes or passions, such as a home fitness center, a game area, or a home movie theater.




Verdict



Finally, a stunning cellar remodel calls for assessing the room, picking the best floor covering and lights, creating a functional design, including storage space options, and including finishing touches with furniture, design, and personalization. By adhering to these steps and collaborating with basement ending up professionals, property owners can transform their basements right into gorgeous and useful areas that enhance their homes.


When it comes to transforming your basement right into a spectacular living space, the knowledge of cellar completing specialists can make all the distinction. From assessing the possibility of your basement area to picking the right flooring and lights, there are keys that can raise your remodel from typical to amazing.Examining your basement area is an essential action in planning a successful cellar remodel.To create a cellar remodel that makes best use of performance, cautious consideration has to be offered to the layout of the room. Built-in cabinets and shelves are superb alternatives for basement review remodels as they offer a streamlined and smooth look while supplying plenty of storage room.

 

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15